Miracoli dell’editing digitale

Tutti gli analisti sono ormai d’accordo che internet è diventato un canale pubblicitario molto interessante non solo perchè è praticamente “vergine”, ma perchè permette di sviluppare campagne piuttosto articolate.
Il filmato qui in basso fa parte della campagna di Dove (il brand per il personal care di Unilever) il cui concept è “Alla ricerca della vera bellezza”.
Il filmato mostra le trasformazioni subite da una ragazza “normale” grazie al trucco, alle luci e all’editing digitale.

Splendido claim, vero?
Il filmato originale lo potete trovare qui: The DOVE self-esteem found

5 thoughts on “Miracoli dell’editing digitale

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